Surely you already know: SEO positioning is one of the keys to digital marketing.
SEO positioning consists of optimizing a web page so that it is easily indexed by search engines. This positioning is achieved by modifying the website and applying an SEO strategy that includes the necessary measures to improve the position and authority of your website in search engines. These search engine positioning strategies are being implemented on more and more websites due to the importance of appearing in the top positions on Google when performing a search. And although it is a job that bears fruit in the medium/long term, it is essential to have the SEO of your page as good as possible to achieve good positioning 😊
SEO on-page
Keep your site optimized
A good SEO strategy involves having an overview of a website, from technical SEO to a content strategy that positions your website.
One of the fundamental parts for your website to be perfect for Google is the technical part. Many businesses have errors that they are not able to detect and that may be influencing the reading of search engines. We give you some tips so you know what they are:
Web traffic
The first thing you should check in an SEO audit is to analyze the current organic traffic of your website.
For this analysis task, GA will be the tool that will provide all the traffic data that you want to analyze and, thus, check if you meet the objectives that you would like to have regarding traffic to your website.
With the information that Google Analytics offers you, you will also be able to see which channel attracts the most visits to your website, which destination pages attract the most audience and how the user behaves on your page, data that will be very useful to you. useful for drawing up a measurable medium-term strategy.
Website indexability
We are not going to tell you anything new, but... If you do not appear on Google, you are not on the internet.
Although it seems quite basic, there are those who still do not index their pages and, therefore, they do not appear in the searches that a user makes in a search engine. For them, indexing is basic in the organic positioning of your website.
Check with the tool Google Search Console that your website and all its relevant pages are being indexed in search engines.
Set up your sitemap
El sitemap It is a file that contains a list of your website's URLs and tells crawlers which path to follow to crawl and index the pages of a website.
If you want to know if you have a sitemap on your website, type the following address in the search engine: yourdomain.com/sitemap_index.xml.
The robots.txt file
The file Robots.txt It helps you inform search engines which parts of your website they should crawl and which not, using “Allow” and “Disallow” commands.
Verify that the Robots.txt file is configured correctly to have control over what Google is crawling, indexing and ranking in the SERPs.
You can view the Robots.txt file on your website by typing: yourdomain.com/robots.txt.
Verify that your brand is in first position
It is essential that you check that your website appears first in the SERPs when you search for your brand name on Google.
If upon checking you see that your brand does not come out in first position, you will have to think about strategies that will make your brand earn its place on the SEO podium and this can be done with two strategic actions.
We recommend that you invest time in an effective Branding strategy to make your business brand known both on and off so that users search for your brand.
Our other recommendation is that you start working on a Link Building strategy, a strategy for acquiring quality backlinks, which represent one of the main ranking factors in Google, since if your website is mentioned on other pages, Google will have reasons to index your pages and give them the importance they deserve.
Keyword Research
Once you have corrected the technical part of the SEO of your page, it is time to do a study of the Keyword (keywords) of your website.
Un research keywords It is a study of the keywords or search terms relevant to our business and clients, and for which we want to be visible in search engines to attract traffic to our website.
Thus, you should think about which words identify with your business, your objectives and the customers you want to attract to your website.
Check that there is no duplicate content on your website
El duplicate content It is any text that is repeated, totally or partially, in more than one url, both internal and external. 🥺
It is important that you have control of your content, since it is one of the things that Google imminently penalizes. Tools like semrush They will help you detect it.
Checking loading times
One of the reasons why our website may be having problems positioning is its loading times. The loading of images, content and animations that our website may have directly affects the reading of the code by Google robots.
To check the velocity of your website you can use PageSpeedInsights, Google's own tool to help you solve errors that may be causing your website to have high loading times. Take a look 😉
Ready to improve your SEO strategy? At PSS we have a team focused on the growth of our clients' business, whatever it may be. If you want to improve any of the areas of your business, talk to us 😉
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