Miniland is the leader in the Spanish market for childcare and children's products.


Education and care for the little ones

Miniland is something beyond an ecommerce. It is a space for parents and educators. He bases his experience and belief in the growth and release of each child’s individual talent and potential.

Within this philosophy, Miniland sells educational and essential products focused mainly on families and educators.


The objective is know the strengths and weaknesses of the Miniland website and in this way we can improve the user experience in the future.

This ethnographic research will serve as a vehicle to learn what, how and why people consume, as well as the social context and consumer behavior.
It allows us to observe how the user develops a relationship with the brand in a cultural context.


How did we do it?

Our digital equipment determined an investigation in two phases:

1. Quantitative research of its audience and traffic that provided us with a general context about the profiles that visit the site and their behavior.

2. Qualitative research through interviews and tests of its users, with the aim of discovering their experiences, motivations and opinions and identifying consumption and behavior patterns.


Our projects

We work hand in hand with our clients to accelerate their innovation.

How can we help?