Why you need an email marketing strategy in your eCommerce

Email marketing is based on sending emails to a contact list with the objective of communicating and promoting products or promote a brand. Through these emails, potential customers are easily and effectively reached.

Although digital acceleration has meant that the channels through which we get in touch with customers are increasing, email marketing continues to be the king of communication: we can send personalized offers, discounts, make important communications and promotional campaigns. segmented advertising with a higher conversion level than through other means, since user loyalty through this channel gives us a lot of information to personalize their experience.

Email marketing is not just about sending emails in bulk. The main objective of an emailing strategy is to improve any ecommerce.

Some of the advantages of an email strategy are:

Do you have a new star product in your catalog? Do you want to run a special campaign with discounts to sell more? Would you like to give a discount as a birthday gift to a customer on your contact list? One of the main advantages of an email strategy is having your contacts segmented and classified to be able to send personalized and automated marketing actions that improve the conversion of your eCommerce 🤑🤑🤑🤑🤑

In an online sales ecosystem, generating engagement with your audience becomes your greatest objective. Thanks to emails, you will be able to generate an engagement strategy for each segment of your audience, creating a link that makes your contacts increase their trust in your store and your products.

Yes. That's clear.

Thanks to the email marketing tools that we currently find on the market (Active Campaign, Mailchimp, Connective…) we can count on data that gives us a lot of valuable information about our users. We can set up automations to remind them that they have left a cart half-finished (without being too aggressive, please), show them items related to their purchases to motivate a repeat purchase, notify them of new items in the catalogue, send discounts that activate the purchase, etc. In short: a whole list of actions that will make your sales increase.

In the eCommerce world there is also word of mouth…

Don't just send the purchase. Email marketing will allow you to communicate with your client to find out how the service provided has been and collect feedback from them. A very effective improvement strategy directly from your customers will grow your business.

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We want to give you three tips to establish an email marketing strategy that helps you improve your sales and your positioning as an eCommerce.

1. Set SMART goals

Remember that, for any strategy you want to carry out within your digital business, the objectives must be specific, measurable, achievable, realistic and temporary. Following these methodologies you will be able to define clear KPIs, strategies for each campaign, automations...

2. Get leads through the 3 Vs

• Visibility. Make your strategy visible and understandable to each user.
• Market. Increase the value of your communications with content that is aimed at each segment.
• Velocity. Be careful with contact forms: make sure you ask for the data you really need, otherwise the user may go back and leave their registration halfway... ☹️

3. Establish metrics that give you relevant information

With these three tips you can start an effective email strategy in which your objectives will be clear, you will be able to increase your database for prospecting and you will be able to measure the results of each campaign to continue improving. You need a hand? In PSS Digital We are experts in growing your business through all digital channels.