4 eCommerce trends in 2023

From the business consultant eComm360 the tools and solutions that will be key in the coming year are detailed.

Although there are still a few months to go before 2023 begins, as eCommerce experts we already know what the main trends in eCommerce will be next year

It is estimated that by 2025, 1 in 4 purchases in the retail sector will be made through eCommerce. For this to become a reality, new forms of sales focused, above all, on the user experience are needed. At PSS we get down to work to study all these trends and stay one step ahead.

Trends in eCommerce for 2023

Augmented Reality

Augmented reality offers interactive experiences to the user from the combination of virtual and physical dimensions through a digital device. Thus, this technology opens up a whole range of possibilities to create unique experiences between eCommerce and the consumer, such as being able to "try on" a learning experience in a virtual environment. Knowing how glasses can fit us before buying them or how a complete outfit would look in a virtual fitting room aims to make the purchase more playful, but also increase conversion rates.

Mobile Commerce

Voucher. We admit it. We already knew this trend.
Approximately 70% of the traffic eCommerce websites receive comes from a mobile device. Our team has it clear "Mobile, mobile, mobile". For us it is not a trend: it is mandatory. Word.

Social media shopping

Another of the trends that will mark the success of your eCommerce in 2023. Although increasingly consolidated, the digital strategy in social networks will also lead the way to sales success next year. Instagram will continue to be a benchmark in online sales, so don't forget to carry out a social media strategy that will increase your conversions.

Artificial Intelligence

Artificial intelligence (AI) applied to electronic commerce has become an essential solution to improve the services of any eCommerce, especially for the personalization of the experience. Thanks to it, data is collected that allows recommendations to be made to the user according to their behavior, optimizing search engines and adapting advertisements to display personalized advertisements.